After years of Instagram-glam-inspired glowy skin people are looking for supple and moisturized complexions this year this naturally glowy skin aesthetic can be achieved through luminous foundations and tinted lip balms, like create a stunning ombré lip.
In addition to this natural look other makeup trends are emerging that connect modern beauty with timeless feminine charm and cultural fusions.
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1. Red Lips
A classic red lip is a staple that’s sure to be on trend this year from vibrant pops of color to nude monochromatic looks there’s something for everyone.
Avendano says that a new take on this trend is using a darker lip liner to create an ombre effect and then applying a gloss over it this look can also be worn by itself to give your lips a shiny and plumped effect.
Inspired by the iconic suffragettes who used their red lipstick as a symbol of protest, women are tapping into their power again by wearing this defiant beauty statement. Congresswoman Alexandria Ocasio-Cortez, Supreme Court Justice Ruth Bader Ginsberg and actresses Anne Hathaway and Viola Davis are just a few of the many women who adorn themselves with a bold crimson lip.
2. Black Lips
If the Barbiecore, red lipstick, and indie-sleaze makeup trends that dominated 2023 left you craving more subdued beauty, you’re in luck. “We’re going to see a lot of nudes and neutral pinks on the lips, especially when paired with a deep brown lip liner,” says Jafri. The result is a pretty, soft-spoken take on the rocker girlfriend look made popular by Hailey Bieber in late 2023.
It’s an easy way to create a monochromatic style that looks pulled together and polished, not like you spent time trying to perfect a complicated makeup look. For the best results, he suggests exfoliating your lips before applying a lipstick shade that is a few shades darker than your natural skin tone and matching it with a neutral lip liner.
3. Ombre Lips
A reincarnation of grungy ’90s makeup, ombre lips are here to stay. The technique involves coloring the edges of your lip with a darker product (like a lip liner) and then filling in the rest with a lighter shade. It can be subtle and flattering or dramatic and striking.
For a subtle version, choose a lipstick in a nude shade that’s three to four shades lighter than your lip liner and blend the two with your finger or a clean lip brush. A bolder option is to go for a dark red and black combo. Models at Kim Shui’s fall 2023 and AZ Factory spring 2024 shows rocked this statement look with sleek hair and fresh skin.
This beauty trend can be tricky to get right, but there are a few simple rules to follow. Avendano suggests picking a lipstick and lip liner that are from the same color family and matching them with the skin tone you want to show off.
4. Glossy Lips
Unlike the glass skin and glass nails trends that required a lengthy makeup routine, glossy lips are the simplest way to add a shiny finish to your look. Inspired by model ‘It’ girls like Hailey Bieber, the trend is characterized by supple nude lips that allow lip color to shine through. Beauty entrepreneurs can optimize this trend by offering sheer lip tints and glosses in neutral shades that complement any skin tone.
Lobell says you can pair this trend with the frosty face makeup trend for a “post-blizzard glow” effect, or use a shimmery highlighter on the cheeks and nose for a TikTok-worthy look. She also suggests using a dark shade lipstick with sheen to create a gorgeous grunge look. Modern formulations ensure that the color won’t feel dry or cakey.
5. Soft Lips
If you’re looking for an alternative to the bold lipstick trends, soft lips are a great choice. Whether you’re going for an ombre look or simply wearing lip gloss, this makeup trend will help you create a natural and beautiful complexion that will flatter your face shape.
For a more subtle take on the ombre look, try applying a darker lip liner to the outer edge of your lips and then filling in the center with a lighter shade of lipstick. You can also wear a clear gloss on top, like the ones from Fenty Beauty or Kosas.
Jafri notes that recent trends like latte makeup, strawberry girl makeup, and Barbie-core are funneling into a more feminine aesthetic she calls “flushed femme.” In 2024, this will manifest in cosmetics that evoke romantic rose-gold hues, peachy pink shades, and blushing cheeks.